Sports betting company based in Kenya, Sportpesa is now the shirt sponsor of English Premier League returnees Hull City for the next three years.
The firm will have its name and company logo on Hull City’s home, away and third shirts for the 2016/17, 2017/18 and 2018/19 seasons, according to information on the club’s website.
The betting firm, SportPesa replaces Flamingo Land as Hull City’s main shirt sponsor for the club’s return to the Premier League this season.
As part of the new contract confirmed today (Monday), Hull City is coming to Kenyan to play a select-side. It is not clear when the Tigers will have to tour the East African nation and play a select team in a warm-up fixture, but it will be soon.
Sportpesa CEO Ronald Karauri said:
“Part of our deal will see The Tigers be the first English Premier League team ever to come to Kenya to play a select side as part of our campaign towards having Kenya compete in the World Cup for the first time in 2022.”
Also, the online betting firm SportPesa is now the first African company to sponsor an English Premier League club after endorsing the three-year deal with Hull City.
Hull will also put up training camps for grassroots football in the country that will look like the one already existing between the company and another EPL club Arsenal.
As you already know, Arsenal’s technical staff flew into Kenya in June. Led by former defender Sol Campbell, they were to carry out a week long coaching/training clinics.
Sportpesa has become a household name since its began operation in the country 2 years ago. The company is supporting different sports in Kenya with the Hull deal among the first outside venture.
The company is the official title sponsor of the Kenyan Premier League; they also sponsor AFC Leopards and Gor Mahia, the country’s most celebrated clubs.
A week ago, they were announced to be making a deal with Rugby as the official Kenya Rugby 7s shirt sponsors.