Good News! Sportpesa Receives Superbrand Certification For 2017


Kenya’s best known sports betting website, Sportpesa has been awarded a prestigious Superbrand certification for 2017.

The betting site which is licensed by the BCLB (Betting Control and Licensing Board of Kenya) under the Betting, Lotteries and Gaming Act, and managed by Pevans East Africa Limited, received its superbrand award on Friday as the MPs rejected a bill passed Gem MP, Jakoyo Midiwo to have the betting company  regulated.

The fast-rising online and mobile phone-based betting company which has made a number of Kenyan sport lover rich through its provision of leisure services, was crowned with the prestigious Superbrand certification, barely three years after its formal launch

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Receiving the Superbrands certificate from Superbrands East Africa’s project director Jawad Jaffer, SportPesa CEO Ronald Karauri dedicated the certificate to his employees who according to him, worked hard towards achieving such success and making a name for the company among other prestigious companies in Kenya.

“A great brand is built by its people and I am sincerely thankful for such a hardworking and great team. I am humbled, honoured and proud to be a member of this formidable team. Let us ensure that we not only remain one of the top brands in the region but that we are also recognized for great and positive transformations in the society,” said Karauri.

SportPesa gained the naming rights to the Kenyan Premier League (KPL) in August 6 2015, after signing a four-and-a-half-year deal with the KPL worth Ksh. 450 million to rename the league to the SportPesa Premier League.

On 25 July 2016, SportPesa announced a three-year sponsorship deal with UK football club Hull City.This deal made history as it was the first time a Kenyan company was sponsoring a Premier League team.

The deal is referred to as the largest in the club’s history.

Added to the sponsorship deals, SportPesa also committed to upgrading City Stadium at a cost of Sh100 million which was due to the poor state of the stadium.

The betting and gaming company is widely patronized by Kenyans who are happy with its efforts to the country’s development.

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Superbrands, on the other hand, is the world’s largest independent arbiter of branding. It identifies and pays tribute to exceptional brands by recognizing, rewarding and reinforcing leading brands from all over the world.