Good News: UnlimiNET Competition Pressures Safaricom Into Reducing Data Bundle Prices


Kenya’s second biggest mobile service provider invented a new package to counter Safaricom’s dominance. The new deal is modeled like Safaricom’s postpaid bundles, but a lot more affordable.

The new Airtel flexible and affordable bundled tariff called “UnlimiNET” which is invented to give Airtel customers the convenience and freedom to make #UnlimitedConnections to their family and friends, and make social connections anywhere they might be.

It appears to be the finest offer for voice, SMS and data bundles available in the country. Meanwhile, since the launch of ‘UnlimiNET’, it has been the top story on Twitter, Facebook and other social networks for the whole time proving how popular and welcoming it is.

For the first time, a network allows you to have unlimited connection to your family, friends and colleagues on Facebook, Twitter or WhatsApp without getting annoying alerts that your mobile  data is about to end. But the honeymoon period for Airtel may very well be over, as Safaricom has just this morning silently reduced the prices of its data bundles too. Now that is market strategy right? Anyway, it has not been officially announced but based on a reliable source, the new rates are listed below:

DAILY BUNDLES

5 MB
12 MB
25 MB
100 MB

OFF-PEAK

(10pm-6am)

5 MB

12 MB

25 MB

100 MB

SMS

5 SMS

12 SMS

25 SMS

100 SMS

Price

5

10

20

30

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WEEKLY BUNDLES Price

5 MB
10 MB
20 MB
50 MB
100 MB

Price

5

10

20

40

75

MONTHLY BUNDLES

300 MB
500 MB
1 GB
5 GB
10 GB
25 GB
50 GB



OFF-PEAK (10 pm – 6 am)

300 MB

500 MB

1 GB

5 GB

10 GB

25 GB

50 GB

Price

250

400

750

2000

3000

5750

6750

Night Bundle (10 PM – 6 AM)

1 GB

Price

300

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Let’s Compare That With Airtel’s Unliminet Rates.

Daily
UnlimiNET Daily1 day validity
PriceKSHS50100
DataMB100*300*
Voice (All Local networks)Min2060
SMS (All Local networks)SMS100500

*Plus UNLIMITED WhatsApp, Facebook, Gmail, Twitter & Instagram at full speed browsing network of 256 kbps

Weekly
unlimiNET Weekly7 day validity
PriceKSHS250500
DataMB500*1500*
Voice (All Local networks)Min100300
SMS (All Local networks)SMS5002500

*Plus UNLIMITED WhatsApp, Facebook, G mail, Twitter & Instagram at full speed and browsing at 256 kbps

Monthly
unlimiNET Monthly30 day validity
PriceKSHS10002000
DataMB2000*6000*
Voice (All Local networks)Min4001200
SMS (All Local networks)SMS200010000

*Plus UNLIMITED WhatsApp, Facebook, Gmail, Twitter & Instagram at full speed and browsing at 256 kbps

Source: UnlimiNet table

Also, the recent move by Safaricom has skilfully killed the ‘Bundles Mwitu’ business. Even though the 50 GB at Sh6750 would be divine for the bundles re-sellers, Safaricom has made sure it’s a step ahead by slashing significantly the amount you can Sambaza everyday. We do know you could now only send 20 MBs everyday.

 Watch: Caroline Mutoko’s New Video A Tantrum Gone Wrong

When it comes to competition, Airtel is still has a slight advantage or superiority because its UnlimiNET package includes minutes, and you could still access the internet after your bundles get exhausted. They equally have different internet data packages that will might be appealing to different people, for example, the daily data plan may be appealing to the youth and the weekly and monthly packages may appeal to the older generations, especially those in the professional industry.
The most important thing in the end is, despite the internet data package you choose, the benefits are still the going to be the same, the volume of the data varies, but the principle behind it all is the same. Now isn’t it going towards the direction of “business battle”? And it is definitely going to be an interesting one I think.