Kenya 7s Sponsorship Deal

Kenya’s national carrier, Kenya Airways is set to end its Kenya 7s sponsorship deal with the Kenya Rugby Union when the current contract ends in November.

KQ Chief Executive Officer Mbuvi Nguze made the announcement in a statement, saying they entered into the partnership to grow the game and support the players.

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The statement read:

”Rugby 7s has become a popular sport, making it a major platform not just for marketing Kenya as a destination for sports tourism but also supporting Kenya to maintain a higher profile in the country and abroad.

”We are proud of how far the sport has come with global interest in the Kenya team’s participation in the sevens series rising by the day and appreciate the determination of our sports personalities which has cemented Kenya’s position in the top tier of the WRS circuit. Kenya Airways remains committed to supporting sports in Africa.”

”We wish the team well in the upcoming World Rugby Series.”

The CEO, however, noted that over Ksh 900 million has been spent on Shujaa in cash or kind since the partnership began in 2010. He reiterated that KQ would continue supporting the sport but now through select initiatives.

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Kenya Rugby Union chairman Richard Omwela commended KQ for their support that has seen all parties grow from strength to strength over the years.

”Through the years we have seen young players such as Biko Adema, Billy Odhiambo rise to be at the top of their game,” said Omwela.

”The effort of our boys in the WRS series over the years has continued to position the airline and our country very strategically in the world as well as increased awareness and interest among fans.”

”We appreciate the constant support Kenya Airways has accorded us, the Union, and the team,” he added.

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During the Kenya 7s sponsorship deal, the team has achieved two finalist positions in the series and a series high of 99 points in the 2012-2013 series ranking, finishing fifth place globally.

They won a main cup in the Singapore World Rugby Series 7s in 2016; qualified for the Olympics with Collins Injera named the world’s leading try scorer.