Everton’s new shirt sponsor will be SportPesa after the football club ended its 13-year partnership with Chang.
Kenya’s most popular betting company will replace the Thai brewing company and has signed a five-year partnership with the club. The deal will take effect from June 1, and will have the SportPesa brand feature on the front of Everton’s jersey.
Everton CEO, Robert Elstone, spoke about the historic deal in a press briefing at the club’s headquarters in Liverpool saying:
“We welcome SportPesa to the Everton family and look forward to working closely with a rapidly growing, global company. Over the coming months and years, we will work together to realise our ambitions. We look forward to an exciting partnership together.”
SportPesa UK Marketing Manager, Shaun Simmonds, admitted to being excited to be Everton’s new shirt sponsor. He said that associating with one of the most respected institutions in world football, such as Everton, was in line with the company’s strategy of developing sports by expanding within the UK.
“We’re very excited about forming this partnership with Everton Football Club. Community, Innovation and Engagement are key cornerstones which have contributed to SportPesa’s success so far and these are values that Everton Football Club holds at its core,” Mr. Simmonds added.
SportPesa’s Africa CEO, Ronald Karauri added:
“We are very proud of the achievements of SportPesa UK and the SportPesa European activities. We are also excited about the synergies that this partnership will bring to Africa and Kenya in particular.”
Since its launch in 2014 in Kenya, the SportPesa brand has grown to have a huge global presence.
The addition of this partnership with Everton to its portfolio bolsters the betting firm’s expanding number of partner teams which include Hull, Southampton, Arsenal, Gor Mahia, AFC Leopards and Simba SC.